blush - montreal
How a Canadian lingerie brand
encourages clients to define their Sexy
By Stephanie Pollard-Scott
Don’t let the name fool you, there’s nothing shy about blush.
In a world where sex appeal is becoming more self-defined, lingerie brands have emerged with pieces that reflect challenging ideas of what lingerie is supposed to look like – mostly uncomfortable and mostly for the male gaze.
About blush lingerie
Founded in 1988 and launched into the digital world in 2014, blush lingerie is a Montreal brand that has captured the attention of shoppers looking for more, and less conventional intimates.
A balance of edgy and feminine, blush has carved a space for women to explore different sides to their sexy, without stretching too far beyond the comfort zone. Collections are defined by occasion – bridal, and lounge for example – with variations in style and fabric. According to their about page, “lingerie should help women celebrate their body, their sexuality, their true self, no matter where life takes them, and should be an expression of self-love instead of a tool of seduction.”
As the demand for lingerie that helps women feel beautiful – exactly as they are – continues to rise, brands like blush lingerie will respond by working with models that represent different body types, and partnering with creators that avoid boxes at all costs.
Lingerie can be more than just undergarments, it can be a powerful tool for self-discovery and empowerment.
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