LAB
Lingerie In Canada conducts market research in order to identify the niches and subsequent pain points within the women’s lingerie market today. Through qualitative and quantitative approaches as fulfilled by our colleagues, we pursue the demand with action towards designing and creating products, meeting the needs of our demographic(s) accordingly.
large bust silk chemise
Our first LAB project is a luxury silk chemise with built-in complete bust support for women of larger bust sizes, ranging from DD to H cups by the Canadian/American size chart.
It should be noted that this is not an issue of solely plus-sized women, but women particularly of larger letter-scale cup sizes.
Our research suggests that chemises with built-in bust support are a low-result, high-interest, underserved market with great potential.
Short
Lingerie In Canada is working with a designer from Toronto Ontario to create five unique styles of chemise, all with high-quality materials and constructed with built-in bust support for the typical area of circumference for the breast to ensure full support.
We recognize that we are creating a luxurious and exceptional experience, within our five styles; available in short or long lengths, in black or pearl silk charmeuse for an elegant essence and feel.
Muslin samples are currently being constructed for model fittings to ensure the best fit for DD-H cup-bust support.
